The graduate campaign, ACT UP, needed a place to direct its social posts to, this brought about the Vodafone Graduates microsite. The campaign’s art-direction had a unique and exciting style which interweaved exciting and impressive achievements of Vodafone's recent history alongside bold and impactful messaging. Various executions of the art-direction were developed to target a number of different graduate audiences such as Tech, Business, Finance and many others.
The microsite consists of a single-scrolling page, with quick navigation to the different sections and relevant link outs to the Vodafone careers website and application forms.To feel unique and more relevant to different audiences, such as finance graduates, a number of slightly different executions were made of the microsite, with the relevant variation being shown based on the user’s previous actions on the site.
The campaign had an initial launch with September 2020, with further development being scheduled to help improve and add to the existing site. The microsite is under constant review to see which variant of the site has the most success.